We created an integrated campaign designed to be dynamic, flexible and visually impactful. To compel visitation and inspire wonder. The Natural History Museum is a Museum for everyone. No matter your interests, this is your place. In a city as diverse as LA, we don’t—and can’t—offer a singular experience but rather unlimited experiences, ones that you customize or explore as you go. We need to remind people that we are LA’s Museum—and only in LA.  We have real objects, real science, real history, real culture and real community. We have a story to tell. The campaign is quirky and whimsical, and offers something for everyone — just like the Museum.